Testimonials

Sir. Clive Woodward, MBE

Former Rugby World Cup Winning Coach 
and Director of British Olympic Association

Craig is without doubt one of the best High Performance Coaches around.


"He is well respected and has been at the top of his game now for a long time. 

His holistic approach to improving performance is unique and I am quite sure that he will continue to be very successful working as a High Performance Coach in any area of life: sports, business, health, wellness, and beyond. 

If you are looking for a mentor, a role model, and someone to take your level of performance to new heights, then Craig is your man."

Craig has been one of the world's leading High Performance Coaches for the last 25 Years.


"In my opinion, there are few High Performance Coaches around who have Craig’s unique combination of technical excellence, innovative thinking, brilliant personal skills and exceptional energy.

In more recent times I am impressed by Craig's capacity to continually reinvent himself and bring much more than Strength and Conditioning practices into Rugby. 

His unique approach to building culture, mental and interpersonal skills within teams is 'cutting edge.'"

Dave Reddin MBE

Former Rugby World Cup Winning Coach and Head of Team Strategy and Performance at the UK Football Association

Pat Howard

Former Head Coach of Leicester Tigers and 
Team General Manager of Cricket Australia 

The best in the business


“I had the pleasure of working with Craig during the time I coached Leicester Tigers. Craig's commitment to optimising his own performance and, more importantly, those around him was relentless. 

His capacity to connect, to create safety and trust, in order to facilitate positive change is perhaps the best I've ever seen in any professional sports practitioner. The best in the business."

My mentorship with Craig had a huge influence on both my professional and personal life in a very short space of time. We shared many light bulb moments. 


"In recent years I was promoted to a leadership role that demanded I support the high performance culture of a successful football club in UEFA competitions. I experienced challenges in the areas of leadership and the nuances of inter personal communication. 

I approached Craig to guide me in developing my leadership potential, self awareness and my capacity to influence change. Through regular face to face meetings and online consultations we were able to profile my leadership qualities, prioritise a road map of development, and infuse my actions with accountability. 

I feel empowered to effect positive change and influence the lives of others. I am calm, curious and understanding. I am now more confident in my capacity to lead and mentor others both in high performance environments and in my personal life.

Dave Cosgrave

Head of Sports Medicine
FC Copenhagen

Warren Gatland

Former Wales Head Coach
British & Irish Lions Head Coach

Craig is without a doubt one of the best practitioners in the world.


"I have had the pleasure of working extremely closely with Craig during my time coaching Connacht, Ireland, Wales, and the British and Irish Lions. Craig brings a level of professionalism, detail, leadership, common sense, and a level of intensity that is hard to match. 

He is best known for his capacity to develop and mentor his staff. Developing character has always been his passion. Many of the coaches Craig has mentored are now successful coaches at the elite level of professional rugby. 

More recently he has also been instrumental mentoring coaches in developing rugby nations around the world."

The benefits of working with Craig are seen in all areas of my life.


"I had made the transition from being a full-time rugby coach into a full-time husband and a father. Whilst I loved being a father I was at a crossroads with my rugby career and felt I needed to refocus and get clear on what I wanted. I had lost my mojo and I wasn’t fulfilling my potential. I approached Craig for guidance and I trusted him as a mentor due to his proven track record, not only in rugby but also in the area of Life Coaching. 

I wanted to connect again to my warrior spirit. Craig was straight up with me and through face to face sessions, phone calls and Zoom chats, we worked through many areas of my life including: a deeper understanding of my past, my highest values and how they aligned with my life, my communication skills, my career path, and probably the biggest take away ‘regaining my warrior spirit’.

The benefits of working with Craig are seen in all areas of my life. I am now a much more mature and confident husband, father, son, brother, and coach. Miraculously, once I had cleared my limiting beliefs and stepped into my warrior again, I landed an amazing role with a top professional rugby team again.

Billy Millard

General Manager
Harlequins RFC

Dan Baugh

Former WRU S&C Coach,
Head of S&C Wasps and Dragons 

There are few coaches in the UK Strength and Conditioning world who have influenced more players and practitioners than Craig.


"His vast knowledge and background in many areas set him apart from most conditioning coaches and allow him to see things differently and work with players and coaches on multiple levels. 

His unique skillset allow him to approach his work from a different angle enabling him to see the the 'complete picture', often recognising potential in coaches and players they have not yet identified themselves. 

I have been fortunate to work with Craig on several different projects and have felt privileged to have been able to learn from someone that I respect in the game."

Craig is without doubt one of the best High Performance Coaches around.


"I had the pleasure of meeting Craig at Bolton Wander's F.C, where he was Head of Strength and Conditioning. 

I then became Craig's Assistant at London Wasps, which was the start of my own career. Those early years with Craig taught me a lot about what it takes to inspire a group of individuals to perform at their best. Craig is a master of engaging players and staff to truly believe in themselves.

He has a proven track record and is one of the most respected practitioners within Rugby today.

Mark Bitcon

Head of Sport Science
Manchester City FC Academy

Mike Friday

Head of Rugby 
USA 7s 

Craig’s influence in professional rugby across the world is immense.


 I am not aware of another coach who has mentored so many other coaches and influenced so many teams both at Tier 1 and Tier 2, 15s and 7s. Craig was instrumental in helping me to create a high performance program during my time coaching Kenya 7s that revolutionised the teams performance. I am still adopting many of Craig’s ideas and methods today with the USA 7s team. Craig’s capacity to communicate with precision and passion is highly engaging. He brings a level of intensity that raises everyone’s game.

Truly Inspirational and Innovative


"I had the pleasure of working with Craig during his time at London Wasps, Wales, and the British and Irish Lions. 

This period at Wasps was arguably the most successful in the club's history. During those years I felt we were well ahead of our competitors in the area of Strength and Conditioning and the physical standards of the team was a major factor in our success and our ability to peak at the end of the season, every year. 

I also worked with Craig at Wales and during the 2009 British and Irish Lions Tour. This was a gruelling tour which required careful planning and management of all players. Craig excelled in this capacity, showing that he isn't only a great practical coach, but also an excellent organiser and manager of players who is truly inspirational and innovative."

Sean Edwards

Former Rugby League legend,
Wales and British & Irish Lions coach

Paul Stridgeon

Head Strength & Conditioning Coach
Wales, British and Irish Lions 

Craig has been the most influential person in my career.


"I first started to work with Craig at the age of 16 as an amateur wrestler competing in the Commonwealth Games. Later I became his assistant at London Wasps Rugby Club and then also on the 2009 British and Irish Lions Tour to South Africa.

The professional values and life lessons I received from Craig still form the cornerstone of how I work today with teams. Craig challenged me relentlessly to learn and this was done from a place of genuine concern for my future as a coach. Craig has a reputation for mentoring other coaches that is second to none.

I am forever grateful to the trust, guidance, and leadership I received from Craig."

Ready to become world class?


Contact me today if you're ready to learn the HEART OF COACHING.

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